Kaltume Bulama Gana, the Chief Artistic Officer of the Nigerian Music Industry, explained at the launch of the initiative why the industry is using virtual reality and digital games to reimagine dance in the country.
For the Nigerian music industry, the Nigerian Music Industry, one of the highlights of the past year was the launch of the “Reinventing the Nigerian Music Industry through Innovation” program.
A few weeks ago, it announced a project to integrate culture and dance into virtual reality and digital games. The launch of the program took place on Saturday, December 21, at the Queen Amina Gardens, National Theatre, Iganmu, Lagos.
The project, in partnership with Sola Adekanye’s Open Innovative Access, involves implementing cutting-edge technology to support the industry’s operations. The company aims to elevate traditional Nigerian music and integrate it with technology to create a virtual reality experience that will be recorded for children.
The meeting was chaired by the Minister of Arts, Culture, Tourism and Creative Economy, Hanatu Musa Musawa, who represented the Special Adviser to the President on Arts, Culture and Creative Economy, Mr. Muhammad Abu Dhabi. Mariam Ayaga was also present at the event.
Those present included Dr. Shaibu Husseini, Chairman, National Film and Video Censors Board;
The new trend in Nigerian dance has attracted a global audience and industry in Nigeria. “It is in line with the preservation of dance, it is a great effort,” he said. ”
NTN Ghana’s Chief Artistic Officer Kaltume Bulama explained the reason for the move. Through the new partnership, he said, the company aims to “blend traditional dance forms with the latest technology to immerse the audience and create a spectacular show that transports the audience into a magical and imaginative space.”
Garner also said the move reflects the vision of the agency for the future. “We will bridge the gap between the past and the present by encouraging the youth to embrace their cultural roots and continue to live the legacy of their ancestors.”
Actress Joke Silva praised this and recalled how she met her husband, Olu Jacobs, at the National Theatre sponsored by the National Corporation.
“This project will definitely help promote our music globally,” Silva said, adding that it will also help stop the youth from focusing on Western culture as Nigerian music is now being broadcasted through new technologies.
Husseini, the executive director of the National Board of Film and Video Censors and a dancer and former employee of the company, said the idea of reflecting on the world is relevant at the moment. “This is a wonderful collaboration that is being facilitated by technology.” The project is the first of its kind in the business. This will serve as a sales prospect, advertising and raising awareness of the company’s work across Nigeria. With today’s technology, you may not need to travel, but you can connect to a screen to learn about the services the company offers.
“To start the collaboration, we were inspired by the sacredness of African culture and traditions and the need to preserve them in the face of modern technology,” said Adekanye of Open Innovation Access, “We know that culture is life, it is the way people live, their customs and everything else.”
In addition to raising awareness for the company, the project will allow NTN to connect with a live audience and a much larger audience than traditional media such as television and video.
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